Wavoto blog

How to Use Texting To Connect With More Customers and Increase Your Return On Investment

What’s the first thing you do when you get a text message? Do you pull out your phone as quickly as possible to look? Or do you ignore it?  I don’t know about you, but whenever I get a text on my phone, I have to stop whatever I’m doing and look. (Which is why I have to hide my phone when I’m working otherwise I’d never get anything done!) Getting a text mes...

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Is Giving Away Free Stuff A Good Idea or Bad One For Your Marketing

Welcome to one of the biggest debates in the digital marketing world:  Offering free courses and services… is it a good idea or a bad one?  Before we dive in and give you our opinion…  What do you think?  Is giving away free stuff the right move for your marketing? Drop your opinion in the comments! Now, let the debate begin…  With Dan Kennedy’s Famous Quote...

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6 Simple Steps to Help You Get Started in Digital Marketing

New Year, New Side Hustle?!  If you’ve been thinking about starting a side hustle or even taking your business online this year…  Then you may be wondering, "Where Do I Start With Digital Marketing?”  Digital Marketing is also known as online marketing because it’s a way to communicate with your customers and clients online.  This includes online communicati...

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Year In Review: What Worked, What Didn't, And What To Do Now

You come to the end of the year and everything is about "what will I do next year"...but in order to move forward you need to take a look back.  It doesn't feel like it should make sense that in order to move forward you need to review your previous footsteps, but think about T.S. Eliot's quote:   “We shall not cease from exploration  And the end of all our ...

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Top 3 Ways to Set Goals So You Can Achieve Them and They Have an Impact

The New Year is right around the corner, which means it's time to start planning for 2022.  Why?  Because planning your year in advance is key to reaching your goals.  So what’s the best way to set and reach your goals?  Well, since what works for one person may not always work best for others…  We’re sharing three of the most popular goal-setting techniques...

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Why Your Words Are Turning People Away From Your Business (Cut The Jargon)

You’ve heard jargon before…  Maybe it was the time you walked into the doctor’s office and you were told words and technical phrases about your body that made absolutely no sense to you.  Or maybe it was in a meeting at work and your boss said a term that left you speechless and confused… Whatever the situation was… I’m sure it left you feeling isolated, con...

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How to Make The Most Of Your ONE Link In Your Instagram Bio

You only have one link on your Instagram account, so you have to make it count.  While you may be thinking it’s easy enough to just switch out your link in your Instagram bio, consider this…  What happens when someone new finds your Instagram page? What’s the very first thing they do?  They go to your Instagram page and scroll through your posts, of course! ...

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How to Manage Your Business While Traveling This Holiday Season

Let’s face it, the holiday season is busy.  Whether you’re spending time with family, traveling, or just taking a break from your business…  Your work-life balance is tough to manage during the holiday travel season.  Even though it’s worth it, it always seems like a struggle to get through.    You get off a phone call with one of your leads who is ready to ...

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Top Trend Predictions You Need for Your Business for 2022

We can all agree that 2020 and 2021 were truly something else. But - there is some good that came out of it.  More businesses have shifted their operations online, providing more employment opportunities… Allowing communication to be more efficient and effective… And extending their marketing reach!  With the dramatic ‘online business’ shift we’ve seen in th...

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How to Sell When You Hate Salespeople

Can you remember back to the last time you went to a car dealership?  What was that experience like for you?  Chances are—it was an unenjoyable one.  In fact, this survey states that “87% of American adults dislike something about the process of purchasing a vehicle at a traditional car dealership!” So why do you feel like you need to take a shower when yo...

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6 Ways To Make Your Business Thrive Even In Uncertain Times

In October 2021, Facebook and Instagram shut down for hours. It created a panic for businesses, solopreneurs, and influencers running their businesses solely on those platforms. Did you feel the intense stress of that day? According to NPR , “Many businesses see the platforms as a primary tool, using them to advertise, connect with customers, and sell produ...

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6 Steps To Plan for Black Friday and Why You Need To Start Now

The holiday season officially kicks off with Black Friday and Cyber Monday! So let me ask you, are you prepared?  It’s never too early to start planning your holiday marketing campaigns. Why? Because Black Friday can make a huge impact on your business. Don’t believe me? The numbers don’t lie…  Crazy Black Friday statistics you need to know: Black Friday 201...

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How New Tech is Changing Old Industries

Technology is transforming new and old industries at an alarming pace. These innovations create opportunities for businesses and individuals to develop enterprises that were unheard of even five years ago. As more people are getting tech skills, these innovations are happening quicker than ever before. Since most people in the world have smartphones at their...

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How To Make An Accessible Website (For Beginners)

It seems the internet is available and useful for everyone...but it isn't. For example, how do blind people navigate the internet? How about those who are color blind? What about those who are hard of hearing or deaf?  There are many considerations you might not have taken into account and could be preventing many people from being able to connect with you a...

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10 Tips for Those Who Lost Jobs Over COVID-19

By May of this year, 36 million Americans had filed for unemployment as COVID-19 hammered the economy. If you suffered a job loss due to the COVID-19 pandemic, it’s time to take action and change your situation. These 10 tips will help you get your career back on track. Apply for Unemployment Applying for unemployment should be the first step you take. The...

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How To Get Traffic To Your Website

All you need is a website and then your business will just grow! This might have been true at one point in history, but today you need to let people know you have a website before the traffic will come streaming in. I like to think of it like a family dinner. Does everyone in your house just know when dinner is ready? Or do you tell them when dinner will be ...

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How To Create A Trustworthy Website

Trust isn’t an off-the-shelf product. You can’t pay a software developer $X amount to hardcode trust into each and every line of your website, no matter how much you want to (or however much you pay them).  So, how do you create a trustworthy site, and build a reliable reputation online? We suggest six of the best ways below: 1. Check your security This migh...

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Campaigns vs. Funnels - Which One Do You Need?

You hear them all over online marketing: campaigns and funnels grow your business. You know you need a campaign, but you also hear you need funnels. Well, what is it? And what do they each do? We're going to sift through the marketing jargon and get you the answers you need that are basically guaranteed to clear up the haze of marketing campaigns and funnels...

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How to Go From Hobby To Home Business In 5 Steps

Starting a business isn’t for everyone: how many times have you thought (or heard) something like that? Sometimes it’s pure gatekeeping, but more often than not it’s an expression of a belief that most people lack the dedication, endurance or initiative to go into business for themselves. It isn’t wholly unreasonable, too: the fact of the matter is that mos...

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Blog Article SEO 101

(This article was originally published on July 25th, 2017, and has been updated with the information you need for blogging in 2020.) Besides helping people learn from your content, the number one reason to keep on writing and creating is to be found on search engines, specifically, Google. But that's not always an easy task, actually, it's getting harder and...

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