Wavoto blog

The Ultimate Guide to Successful Holiday Planning: 8 Steps to Make Sure You’re Prepared For The Holiday Season

As a small business owner, you know that the holiday season is a crucial time for generating sales.  But with so many competing businesses all vying for consumers' attention—and wallets—how can you make sure that your holiday discounts and promotions stand out from the crowd? Step 1) You’ll need to know your goal and understand what you want to achieve with ...

Read More

Email Marketing Guide For Beginners: The Ultimate Guide To Successful Email Marketing Campaigns

Email marketing is one of the most efficient and effective ways to connect with your customers. But, for beginners, it can be tough to know where to start.  This guide will help you get started with email marketing and give you the tools you need to create successful campaigns. Plus, we'll provide tips for improving your results. Let's dive in! If you’ve bee...

Read More

7 Keys To Growing A Successful Community Around Your Brand

Are you looking for ways to grow a community around your brand?  If so, you're in luck! There are several key things you can do to foster a strong, supportive community.  Here are seven of the most important:  1. Create a clear mission and vision for your brand.  When people know what your brand is all about and what you stand for, they'll be more likely to ...

Read More

The Entrepreneur's Beginner Guide To SEO

SEO is similar to home improvement. Talking about it all at once is overwhelming and you always feel like there is more to do. But, if you take a look at SEO step by step, the process is doable and your hard work will do wonders for your business.  Let’s dig into what even is SEO, how to find keywords, the steps to improve SEO, and the two essential platform...

Read More

Branding 101: What Your Brand Needs To Include and How To Create One

You may have heard the term "brand" before, but what does it really mean?  At its most basic, your brand is what your customers think of when they hear your company name.  But branding is so much more than that!  In essence, your brand is everything that makes up your company's identity. It includes your logo, name, tagline, and any other elements that help ...

Read More

What’s Up With the Instagram Update?

Was anyone else wondering why their Instagram feed started to look like TikTok? The new Instagram update looks a lot different & the intention of it is to prioritize video content. This is part of Instagram CEO Adam Mosseri’s master plan to push Instagram to be more than photo sharing. The shift towards consuming video content happened in the blink of an e...

Read More

What Is Segmenting + How Will It Organize Your Business

Segmenting is a way of organizing your customer base, and it's a critical part of any business strategy. Don't let contact lists get overwhelming - segmenting is here to help! By segmenting your contacts, you can better target your communications and improve your chances of success.  Not sure where to start? Here's everything you need to know about segmentin...

Read More

How To Market Your Business As A Seniorpreneur

You have the life experience to know how to run your new business, but the best practices for marketing continue to change. Digital technology now has a crucial role in any company's growth efforts. In addition, there are seemingly endless options available to promote your business. You do not have to be a digital expert to get started.  Take a moment to ass...

Read More

The Top 10 Monthly Activities Your Small Business Needs To Be Doing

You wear a remarkable number of hats as a small business owner, so many that it’s hard to keep track of what needs to get done on a regular basis in all areas of your business. You understand that you must have measurable goals to see progress but what happens after you set these goals? What are the monthly activities that are necessary to ensure your...

Read More

The 6 Step Process To Discover Which Marketing Trends Are Worth It

How can a small business with limited time and budget know when a marketing trend is the real deal they should invest in? As a small business ourselves, we understand the struggle… This is why we put together a 6 step process to discover which marketing trends are worth it.   Step 1: Keep An Open Mind When you first come across a new marketing trend, keep an...

Read More

Wavoto vs ClickFunnels

Whenever you invest in a tool, what influences your decision? If it's popular among your peers? Or if it's the perfect fit for your business? That's the question you need to ask when you invest in all-in-one platforms like Wavoto and Clickfunnels.  Making the wrong decision can cost you money and set you back months.  To save you time, money, and headaches I...

Read More

7 Calls To Action Your Website Can’t Live Without!

Think back to a time when you were on someone’s website…  Did you click somewhere to read more? Did you press a button to buy now? Maybe you signed up for an online event?  All of these are examples of a call to action (CTA). And since you actually performed the action the website called you to take, those CTAs must have been pretty darn good!  So can you se...

Read More

What Is A Microsite?

What if I told you that you don’t need a traditional website to succeed?  You don’t need to write dozens of pages of content or buy multiple tools and plug-ins to have an “online presence.” All you need is a simple, one-page microsite.  For the past few years, big brands have been building microsites to reach specific marketing goals. So far, they’ve been su...

Read More

What is Customer Onboarding and How Does It Work

Every relationship with your customer starts somewhere. For some businesses, they may reach new customers on social media, others may get new customers through online advertising, while other companies may use more traditional strategies to get new customers (i.e. radio ads or billboards).  No matter what strategies you use to find new customers, that’s only...

Read More

How to Use Texting To Connect With More Customers and Increase Your Return On Investment

What’s the first thing you do when you get a text message? Do you pull out your phone as quickly as possible to look? Or do you ignore it?  I don’t know about you, but whenever I get a text on my phone, I have to stop whatever I’m doing and look. (Which is why I have to hide my phone when I’m working otherwise I’d never get anything done!) Getting a text mes...

Read More

Is Giving Away Free Stuff A Good Idea or Bad One For Your Marketing

Welcome to one of the biggest debates in the digital marketing world:  Offering free courses and services… is it a good idea or a bad one?  Before we dive in and give you our opinion…  What do you think?  Is giving away free stuff the right move for your marketing? Drop your opinion in the comments! Now, let the debate begin…  With Dan Kennedy’s Famous Quote...

Read More

6 Simple Steps to Help You Get Started in Digital Marketing

New Year, New Side Hustle?!  If you’ve been thinking about starting a side hustle or even taking your business online this year…  Then you may be wondering, "Where Do I Start With Digital Marketing?”  Digital Marketing is also known as online marketing because it’s a way to communicate with your customers and clients online.  This includes online communicati...

Read More

Year In Review: What Worked, What Didn't, And What To Do Now

You come to the end of the year and everything is about "what will I do next year"...but in order to move forward you need to take a look back.  It doesn't feel like it should make sense that in order to move forward you need to review your previous footsteps, but think about T.S. Eliot's quote:   “We shall not cease from exploration  And the end of all our ...

Read More

Top 3 Ways to Set Goals So You Can Achieve Them and They Have an Impact

The New Year is right around the corner, which means it's time to start planning for 2022.  Why?  Because planning your year in advance is key to reaching your goals.  So what’s the best way to set and reach your goals?  Well, since what works for one person may not always work best for others…  We’re sharing three of the most popular goal-setting techniques...

Read More

Why Your Words Are Turning People Away From Your Business (Cut The Jargon)

You’ve heard jargon before…  Maybe it was the time you walked into the doctor’s office and you were told words and technical phrases about your body that made absolutely no sense to you.  Or maybe it was in a meeting at work and your boss said a term that left you speechless and confused… Whatever the situation was… I’m sure it left you feeling isolated, con...

Read More

It's your wave. Don't miss it.

Don't miss our latest content for fresh ideas on how to take your business farther than ever before.

Subscribe Now
  Click to sign up for our newsletter.