Educating your customers after a sale is one of the best things you can do for your business. It can help you increase customer satisfaction, loyalty, and sales. It can also help you reduce support costs and enhance your brand image. Why?  Because educating your customers is an investment that will pay off in the long run.  Here are a few ways you can build ...

Writing a successful email sequence can seem like a daunting task for those who have never written one.  But with a little bit of planning, the right content, and a good system for testing, you can create an effective email sequence that converts right from the start.  How? By creating a goal, creating an outline, drafting the content, setting up a schedule ...

Email marketing is the most profitable marketing channel today. You can build a 7-figure business with emails alone.  Email generates a $42 return for every $1 spent. B2B marketers say this is the best way to nurture leads. In fact, 4 out of 5 marketers would rather give up social media marketing than email marketing.  If you’re not implementing email sequen...

As an entrepreneur, it's hard to know where to start when building a business. Many make the mistake of believing that they have to jump through numerous hoops and design their website before anything else. But that may not be the best course of action!  The truth is you should be concentrating on setting up your marketing funnels first.  Why? Because they g...

Are you thinking about creating a website for your business? If so, there are a few essential elements you need to include.  In this blog post, we will walk you through the most important aspects of any website. By understanding these key components, you can create a website that is both effective and appealing to your visitors.  Let's get started! In genera...

As a small business owner, you know that the holiday season is a crucial time for generating sales.  But with so many competing businesses all vying for consumers' attention—and wallets—how can you make sure that your holiday discounts and promotions stand out from the crowd? Step 1) You’ll need to know your goal and understand what you want to achieve with ...

Email marketing is one of the most efficient and effective ways to connect with your customers. But, for beginners, it can be tough to know where to start.  This guide will help you get started with email marketing and give you the tools you need to create successful campaigns. Plus, we'll provide tips for improving your results. Let's dive in! If you’ve bee...

Are you looking for ways to grow a community around your brand?  If so, you're in luck! There are several key things you can do to foster a strong, supportive community.  Here are seven of the most important:  1. Create a clear mission and vision for your brand.  When people know what your brand is all about and what you stand for, they'll be more likely to ...

SEO is similar to home improvement. Talking about it all at once is overwhelming and you always feel like there is more to do. But, if you take a look at SEO step by step, the process is doable and your hard work will do wonders for your business.  Let’s dig into what even is SEO, how to find keywords, the steps to improve SEO, and the two essential platform...

You may have heard the term "brand" before, but what does it really mean?  At its most basic, your brand is what your customers think of when they hear your company name.  But branding is so much more than that!  In essence, your brand is everything that makes up your company's identity. It includes your logo, name, tagline, and any other elements that help ...

Was anyone else wondering why their Instagram feed started to look like TikTok? The new Instagram update looks a lot different & the intention of it is to prioritize video content. This is part of Instagram CEO Adam Mosseri’s master plan to push Instagram to be more than photo sharing. The shift towards consuming video content happened in the blink of an e...

Segmenting is a way of organizing your customer base, and it's a critical part of any business strategy. Don't let contact lists get overwhelming - segmenting is here to help! By segmenting your contacts, you can better target your communications and improve your chances of success.  Not sure where to start? Here's everything you need to know about segmentin...

You have the life experience to know how to run your new business, but the best practices for marketing continue to change. Digital technology now has a crucial role in any company's growth efforts. In addition, there are seemingly endless options available to promote your business. You do not have to be a digital expert to get started.  Take a moment to ass...

You wear a remarkable number of hats as a small business owner, so many that it’s hard to keep track of what needs to get done on a regular basis in all areas of your business. You understand that you must have measurable goals to see progress but what happens after you set these goals? What are the monthly activities that are necessary to ensure your...

How can a small business with limited time and budget know when a marketing trend is the real deal they should invest in? As a small business ourselves, we understand the struggle… This is why we put together a 6 step process to discover which marketing trends are worth it.   Step 1: Keep An Open Mind When you first come across a new marketing trend, keep an...

Whenever you invest in a tool, what influences your decision? If it's popular among your peers? Or if it's the perfect fit for your business? That's the question you need to ask when you invest in all-in-one platforms like Wavoto and Clickfunnels.  Making the wrong decision can cost you money and set you back months.  To save you time, money, and headaches I...

Think back to a time when you were on someone’s website…  Did you click somewhere to read more? Did you press a button to buy now? Maybe you signed up for an online event?  All of these are examples of a call to action (CTA). And since you actually performed the action the website called you to take, those CTAs must have been pretty darn good!  So can you se...

What if I told you that you don’t need a traditional website to succeed?  You don’t need to write dozens of pages of content or buy multiple tools and plug-ins to have an “online presence.” All you need is a simple, one-page microsite.  For the past few years, big brands have been building microsites to reach specific marketing goals. So far, they’ve been su...

Every relationship with your customer starts somewhere. For some businesses, they may reach new customers on social media, others may get new customers through online advertising, while other companies may use more traditional strategies to get new customers (i.e. radio ads or billboards).  No matter what strategies you use to find new customers, that’s only...

What’s the first thing you do when you get a text message? Do you pull out your phone as quickly as possible to look? Or do you ignore it?  I don’t know about you, but whenever I get a text on my phone, I have to stop whatever I’m doing and look. (Which is why I have to hide my phone when I’m working otherwise I’d never get anything done!) Getting a text mes...