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How to Write an Engaging Email Sequence That Will Skyrocket Your Sales

Writing a successful email sequence can seem like a daunting task for those who have never written one.  But with a little bit of planning, the right content, and a good system for testing, you can create an effective email sequence that converts rig...

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How To Build A Highly Engaging Email Sequence in 5 Simple Steps

Email marketing is the most profitable marketing channel today. You can build a 7-figure business with emails alone.  Email generates a $42 return for every $1 spent. B2B marketers say this is the best way to nurture leads. In fact, 4 out of 5 market...

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Sales Funnels 101: What Are They & Why Your Business Needs Them

As an entrepreneur, it's hard to know where to start when building a business. Many make the mistake of believing that they have to jump through numerous hoops and design their website before anything else. But that may not be the best course of acti...

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A Beginner’s Guide to Websites: 7 Critical Elements Every Website Must Have

Are you thinking about creating a website for your business? If so, there are a few essential elements you need to include.  In this blog post, we will walk you through the most important aspects of any website. By understanding these key components,...

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The Ultimate Guide to Successful Holiday Planning: 8 Steps to Make Sure You’re Prepared For The Holiday Season

As a small business owner, you know that the holiday season is a crucial time for generating sales.  But with so many competing businesses all vying for consumers' attention—and wallets—how can you make sure that your holiday discounts and promotions...

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Email Marketing Guide For Beginners: The Ultimate Guide To Successful Email Marketing Campaigns

Email marketing is one of the most efficient and effective ways to connect with your customers. But, for beginners, it can be tough to know where to start.  This guide will help you get started with email marketing and give you the tools you need to ...

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7 Keys To Growing A Successful Community Around Your Brand

Are you looking for ways to grow a community around your brand?  If so, you're in luck! There are several key things you can do to foster a strong, supportive community.  Here are seven of the most important:  1. Create a clear mission and vision for...

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The Entrepreneur's Beginner Guide To SEO

SEO is similar to home improvement. Talking about it all at once is overwhelming and you always feel like there is more to do. But, if you take a look at SEO step by step, the process is doable and your hard work will do wonders for your business.  L...

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Branding 101: What Your Brand Needs To Include and How To Create One

You may have heard the term "brand" before, but what does it really mean?  At its most basic, your brand is what your customers think of when they hear your company name.  But branding is so much more than that!  In essence, your brand is everything ...

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What’s Up With the Instagram Update?

Was anyone else wondering why their Instagram feed started to look like TikTok? The new Instagram update looks a lot different & the intention of it is to prioritize video content. This is part of Instagram CEO Adam Mosseri’s master plan to push Ins...

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What Is Segmenting + How Will It Organize Your Business

Segmenting is a way of organizing your customer base, and it's a critical part of any business strategy. Don't let contact lists get overwhelming - segmenting is here to help! By segmenting your contacts, you can better target your communications and...

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How To Market Your Business As A Seniorpreneur

You have the life experience to know how to run your new business, but the best practices for marketing continue to change. Digital technology now has a crucial role in any company's growth efforts. In addition, there are seemingly endless options av...

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The Top 10 Monthly Activities Your Small Business Needs To Be Doing

You wear a remarkable number of hats as a small business owner, so many that it’s hard to keep track of what needs to get done on a regular basis in all areas of your business. You understand that you must have measurable goals to see progress bu...

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The 6 Step Process To Discover Which Marketing Trends Are Worth It

How can a small business with limited time and budget know when a marketing trend is the real deal they should invest in? As a small business ourselves, we understand the struggle… This is why we put together a 6 step process to discover which market...

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Wavoto vs ClickFunnels

Whenever you invest in a tool, what influences your decision? If it's popular among your peers? Or if it's the perfect fit for your business? That's the question you need to ask when you invest in all-in-one platforms like Wavoto and Clickfunnels.  M...

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7 Calls To Action Your Website Can’t Live Without!

Think back to a time when you were on someone’s website…  Did you click somewhere to read more? Did you press a button to buy now? Maybe you signed up for an online event?  All of these are examples of a call to action (CTA). And since you actually p...

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What Is A Microsite?

What if I told you that you don’t need a traditional website to succeed?  You don’t need to write dozens of pages of content or buy multiple tools and plug-ins to have an “online presence.” All you need is a simple, one-page microsite.  For the past ...

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What is Customer Onboarding and How Does It Work

Every relationship with your customer starts somewhere. For some businesses, they may reach new customers on social media, others may get new customers through online advertising, while other companies may use more traditional strategies to get new c...

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How to Use Texting To Connect With More Customers and Increase Your Return On Investment

What’s the first thing you do when you get a text message? Do you pull out your phone as quickly as possible to look? Or do you ignore it?  I don’t know about you, but whenever I get a text on my phone, I have to stop whatever I’m doing and look. (Wh...

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Is Giving Away Free Stuff A Good Idea or Bad One For Your Marketing

Welcome to one of the biggest debates in the digital marketing world:  Offering free courses and services… is it a good idea or a bad one?  Before we dive in and give you our opinion…  What do you think?  Is giving away free stuff the right move for ...

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