In October 2021, Facebook and Instagram shut down for hours. It created a panic for businesses, solopreneurs, and influencers running their businesses solely on those platforms. Did you feel the intense stress of that day? According to NPR , “Many businesses see the platforms as a primary tool, using them to advertise, connect with customers, and sell produ...

The holiday season officially kicks off with Black Friday and Cyber Monday! So let me ask you, are you prepared?  It’s never too early to start planning your holiday marketing campaigns. Why? Because Black Friday can make a huge impact on your business. Don’t believe me? The numbers don’t lie…  Crazy Black Friday statistics you need to know: Black Friday 201...

Technology is transforming new and old industries at an alarming pace. These innovations create opportunities for businesses and individuals to develop enterprises that were unheard of even five years ago. As more people are getting tech skills, these innovations are happening quicker than ever before. Since most people in the world have smartphones at their...

All you need is a website and then your business will just grow! This might have been true at one point in history, but today you need to let people know you have a website before the traffic will come streaming in. I like to think of it like a family dinner. Does everyone in your house just know when dinner is ready? Or do you tell them when dinner will be ...

You hear them all over online marketing: campaigns and funnels grow your business. You know you need a campaign, but you also hear you need funnels. Well, what is it? And what do they each do? We're going to sift through the marketing jargon and get you the answers you need that are basically guaranteed to clear up the haze of marketing campaigns and funnels...

Starting a business isn’t for everyone: how many times have you thought (or heard) something like that? Sometimes it’s pure gatekeeping, but more often than not it’s an expression of a belief that most people lack the dedication, endurance or initiative to go into business for themselves. It isn’t wholly unreasonable, too: the fact of the matter is that most...

A huge part of growing your network marketing business is making sure people who want to get started with the business can achieve your success. And doing this in an easy manner. Most likely, you worked your butt off figuring out the system and process that works to grow your business and team to where you are. You want to pass that success onto your downlin...

Whether your business is considered essential or not, the coronavirus pandemic is hitting every local business hard. With business hours and offerings changing and social distancing in full swing, people are looking online for answers before they head out of their homes. They don't want to risk an extra trip or have to wear their mask in vain and you don't w...

In-person classes, workshops, or courses have always been incredibly effective - heck that's what the majority of us experienced growing up in school for our own education. It's no wonder it's what many entrepreneurs like to use it to connect to new leads and gain more exposure. There's something about the energy in a room, the connections you can make and t...

You've got your business online, whether it's with a Facebook Page, a website, or a small funnel - but are you building your list and growing your customers? You may have the perfect product for your specific niche. You probably are putting hours into making sure you're reaching your audience...but nothing keeps happening, right? It all comes down to your le...

You want to grow your business online and know that funnels are important - but how do you know how many you need? And how do you know what those funnels should be? There's no clear rulebook on funnels. You aren’t getting the leads or sales you need with your current funnels, time for a new one, right? Well, maybe, but also maybe not. You just need the const...

When you've first got that spark for a business idea and you can visualize yourself a year later - a huge email list, an Instagram account with hundreds of likes per post, and a lively website where you're managing sales or new clients. But where in that process do you decide on a domain, a URL, for your website where people can find you? There are many step...

I talk to business owners every day who are promoting their business, but can't tell me what's working or not online - does this sound familiar? This doesn't need to be your case! Know which social media post is helping you the most online using this simple trick that professional marketers have been keeping under wraps for years! It's not about which soci...

You can get caught up in the minutia of the day to day or in the latest campaign launch and suddenly 4 months have passed and you can't answer small questions about your business growth, easily access links to your latest campaigns and definitively say what's working or what your most read blog article has been. I discovered this time flying phenomenon in my...

You want to grow your business online, but feel frustrated by all the new tools you have to learn, strategies to implement, and information to internalize while remembering 20 different passwords - it almost seems easier to go back to the days where work could only happen from the office. But, you can take that old school business feel online, with one simpl...

Logos surround our everyday life, seriously, take a look around and see the logos around you (I can easily count 14  in my living room, from board games to the leggings I'm currently wearing). It's obvious your business needs a logo, but where do you start with one? How can you make one you're happy with, with a limited budget? Why Do You Need A Logo A logo ...

Digital marketing is going nowhere. Since it’s inception with a basic HTML website in the early days of the internet, it has grown to include email marketing, social media platforms, and local marketing through search results like “near me” Just like we advanced beyond building your own website from code ( hello, Wavoto! ), every year new technology and tren...

Email marketing is a mainstay of digital marketing. It seems to be the solid foundation every online marketing strategy needs to build upon.  You could grow a consulting business purely on Instagram but backed with your email marketing. You could support your local business through regular monthly newsletters, and you could have an eCommerce store that has a...

Would you rather buy a product or service after seeing a scripted advertisement orchestrated for profit, or based on the recommendations of the people you trust? What if the person recommending the product or service to you had an impeccable reputation and a large social following? What difference would that make to the level of trust you place in your purch...

Have a holiday marketing strategy that will let your small business shine through the end of the year, no matter if you plan in September or get started in December. If you have just one simple marketing tactic to connect with consumers over the holidays instead of flooding your audience with endless messages and posts, you’re guaranteed to end your year str...