Do you want to reach a bigger audience to share your product or business with, but don't know how to connect with them? When you have a website with 3 Step Solutions, this is an easy fix! All you need to do is start using the Marketing features available to you. Before we dig in, let's get really simple: what is a marketing workflow? A marketing workflow let...

A branded email for your business shouldn't be an "if" but an "of course!" but it's understandable if you don't have one yet. One of the toughest things about a growing network marketing business is deciding what is worth spending money on and what isn't. A conference to learn new skills on sharing your product and building your team? Basically, a no-brainer...

While 3 Step Solutions is compliant to the new GDPR regulation going into effect on May 25th, you are responsible to make sure your business is and the majority of on-going regulations revolve around GDPR compliant opt-ins. What is GDPR & Why Does It Matter? GDPR is the General Data Protection Regulation of the European Union. It is the most important change...

When starting your business it's really easy to say "My product/service can be used by everyone - so I should tell everyone about it" and then spend all your time, money, and effort trying to reach an ocean of potential customers instead of fishing in a pond. This is where having a niche, a target audience, an avatar, customer profile - whatever you want to ...

Sales funnels are not a new concept, however, they have become an essential part of entrepreneurial success in today’s online marketplace. Do you own a business with an online presence? When someone asks you what your sales funnel look like do you know how to answer? If not, keep reading! What is a sales funnel?  Simply put, it’s what turns strangers into pa...

Are you an entrepreneur who wants to attract as many people as possible to your business? Do you want to grow your revenue? (Silly questions right?) You need lead magnets! Content that builds trust and connects you to people who are interested in what you can offer them. Lead Magnets Generate New Leads (To Put it Bluntly) A lead magnet is an offer (usually s...

Well defined goals for your entrepreneurial business (particularly your website) aren’t just a good business practice, they define opportunities for your success and set you on the path to it in 2019! Does your goal list look a little like this picture? Then your first goal for 2019 should be to keep reading ;) [POST IT PICTURE] Before you can set your entre...

Recent changes in Facebook’s algorithms have made it a little more difficult for small businesses to spread and share their content. The changes were designed to prioritize content from friends and family and make it more relevant than that of businesses to reduce advertising spam. Does it affect you? Yes. Does it take away from the fact that Facebook is a v...

Everyday, someone is giving you advice on how to do something better. Sometimes it’s valid and useful, and other times people just want to feel important or superior. If you’re reading this because you understand the importance of Instagram and the value it can add to your brand, awesome! If you’re still on the fence about the value of Instagram, check out t...

You've probably heard of "whitelisting" an email address, but never knew what it meant. Don't worry, you aren't alone. Often marketers will start by saying "whitelist this email" but don't give an explanation as to how or what that even means. Frankly, I'm ready to retire the term altogether, but since I don't get to dictate the English language, let's just ...

We’ve all seen this before, “ I will be out of the office until February 15th. In case of an emergency please contact… ” or “ This message is undeliverable… ” This is an autoresponder at its most basic level. An autoresponder, also known as automated email, can be a highly effective marketing strategy. The idea behind an autoresponder is to automatically sen...

You’ve been working hard to spread awareness of your brand and build relationships with your customers. Now it’s time for the next step, a Youtube channel of your own. I know, you thought a great looking website, Google Ads, Facebook, Instagram account, and Twitter were enough, here comes the undeniable stats about the importance of Youtube videos.  If you'r...

You've heard "facebook pixel" mentioned by gurus, experts, and your favorite marketing influencer...but don't know what it means and why you should care about it. Let's end that confusion. Facebook pixel is not  a sequel to a funny Adam Sandler movie. a new phone made to compete with Google. Facebook pixel is  a no-brainer Would you like to get an inside loo...

The hardest part of running a business is attracting new customers and keeping them around for the long-run. But this doesn’t have to be the case. If you have a well-oiled sales funnel that pushes potential buyers through the sales process without them even realizing it, attracting new customers can actually be easy (and fun). According to research by Sales...

As if Facebook didn’t already seem to rule the digital world, in 2016 they added Facebook Live. It’s a live streaming feature that is connecting friends, companies, brands, influencers, and entrepreneurs and giving them access to each other like never before, in the now . It’s all the rage right now and it doesn’t look like its popularity is going to slow. ...

A well-crafted newsletter can serve many purposes to benefit your business. Similar to your blog ( you do have a blog, right? ) a newsletter is a great way to build relationships with your customers. They can be used to provide helpful information, keep connections fresh, and maintain loyalty. However, as your blog should be used to take a soft approach to p...

There was a time in the not so distant past when business meetings only happened face to face, in person - crazy, I know. As technology advanced, so did a global workforce, a remote workforce and digital marketing, meaning long-distance meetings and collaborations needed a new take on the face-to-face business meeting.  Fast forward to today and anyone with ...

While your business success does not come from your color palette and your branding, it does play an important role, one that many people don't take seriously when they first begin.  I often see people taking two routes when it comes to the initial branding: They don't think it's important and create a lot of content that isn't cohesive and doesn't reflect t...

You’ve been managing your Facebook business page for a while now, posting regularly (or trying your best to) and slowly growing your faithful following. You want to start expanding your audience reach and connect with new people - sounds like your ready for Facebook Ads! But, where do you start? Should you boost a post? Do you need an ad account? If you're g...

The weather is heating up, summer is just around the corner and I can feel the chill vibes making their way into my flip-flopped feet. Whether you’re looking to sink your toes into the sand or hit every rollercoaster east of the Mississippi, we all look for a little escape during the summer. But there's one issue, your business waits for no man (or woman) to...