Marketing Funnels 101: What Are They And How To Build Your Perfect Funnel

Any entrepreneur who is growing their business has come across the term funnel, whether it's marketing funnels, sales funnels, or just funnels in general. One of the biggest mistakes I see entrepreneurs making is that they think they need a website before all else, when in reality, having marketing funnels first allows them to be in direct communication with...

Instagram Story Questions, Answered!

While Instagram Stories have been around since 2016, doesn’t mean that everyone knows how to use them or doesn’t feel like a fool for just starting now. Let me take your worries away - anytime you start using Instagram Stories is the right time! But that doesn’t mean you don’t have Instagram Story questions keeping you from co...

Getting Started On Google Analytics As A Beginner

Less than 30% of small businesses track their website analytics, making Google Analytics for beginners a necessary resource! Not only is Google Analytics free to use, but it's also incredibly robust, making it the first go-to resource for literally every business' website analytics. ( Source ) While business owners can all agree it makes sense to track a...

Summer Social Media Ideas To Get Engagement Sizzling

The worst part about online marketing (to me) is coming up with new social media ideas. I absolutely love writing incredibly long blog posts, organizing campaigns, and doing Facebook Lives, but give me a social media calendar to create and my brain goes blank! But as Wavoto's social media manager, a blank brain just won't do it! This summer, snag yo...

How to Reply To “I Don’t Have the Time Right Now”

How many times have you heard "I don't have time right now" or "Now's not a great time" and been left wondering - what next? Maybe the first few times you thought it was fine...and then you kept hearing it. Let's solve this issue for you right now. “I don’t have the time.” really means “It’s not a priorit...

6 Summer Marketing Hacks So You Can Take A Vacation

The weather is heating up, summer is just around the corner and I can feel the chill vibes making their way into my flip-flopped feet. Whether you’re looking to sink your toes into the sand or hit every rollercoaster east of the Mississippi, we all look for a little escape during the summer. But there's one issue, your business waits for no man (or wom...

Getting Started With Facebook Ads

You’ve been managing your Facebook business page for a while now, posting regularly (or trying your best to) and slowly growing your faithful following. You want to start expanding your audience reach and connect with new people - sounds like your ready for Facebook Ads! But, where do you start? Should you boost a post? Do you need an ad account? ...

20 Color Palette Ideas For Your New Business

While your business success does not come from your color palette and your branding, it does play an important role, one that many people don't take seriously when they first begin. I often see people taking two routes when it comes to the initial branding: They don't think it's important and create a lot of content that isn't cohesive and doesn't...

The Best Tools for Video Conferencing

There was a time in the not so distant past when business meetings only happened face to face, in person - crazy, I know. As technology advanced, so did a global workforce, a remote workforce and digital marketing, meaning long-distance meetings and collaborations needed a new take on the face-to-face business meeting. Fast forward to today and anyone w...

Getting Started With Newsletters: How, When, Why, and What

A well-crafted newsletter can serve many purposes to benefit your business. Similar to your blog ( you do have a blog, right? ) a newsletter is a great way to build relationships with your customers. They can be used to provide helpful information, keep connections fresh, and maintain loyalty. However, as your blog should be used to take a soft approach to p...

How Facebook Live Can Benefit Your Business

As if Facebook didn’t already seem to rule the digital world, in 2016 they added Facebook Live. It’s a live streaming feature that is connecting friends, companies, brands, influencers, and entrepreneurs and giving them access to each other like never before, in the now . It’s all the rage right now and it doesn’t look like its popul...

5 Ways You Can Improve Your Sales Funnel

The hardest part of running a business is attracting new customers and keeping them around for the long-run. But this doesn’t have to be the case. If you have a well-oiled sales funnel that pushes potential buyers through the sales process without them even realizing it, attracting new customers can actually be easy (and fun). According to research by Sa...

What Is A Facebook Pixel

You've heard "facebook pixel" mentioned by gurus, experts, and your favorite marketing influencer...but don't know what it means and why you should care about it. Let's end that confusion. Facebook pixel is not a sequel to a funny Adam Sandler movie. a new phone made to compete with Google. Facebook pixel is a no-brainer Would you like to ...

Top Tips For Starting A Successful Youtube Channel

You’ve been working hard to spread awareness of your brand and build relationships with your customers. Now it’s time for the next step, a Youtube channel of your own. I know, you thought a great looking website, Google Ads, Facebook, Instagram account, and Twitter were enough, here comes the undeniable stats about the importance of Youtube videos. If y...

What is an Autoresponder?

We’ve all seen this before, “ I will be out of the office until February 15th. In case of an emergency please contact… ” or “ This message is undeliverable… ” This is an autoresponder at its most basic level. An autoresponder, also known as automated email, can be a highly effective marketing strategy. The idea behind an autoresponder is to automatically se...

How To Whitelist An Email

You've probably heard of "whitelisting" an email address, but never knew what it meant. Don't worry, you aren't alone. Often marketers will start by saying "whitelist this email" but don't give an explanation as to how or what that even means. Frankly, I'm ready to retire the term altogether, but since I don't get to dictate the English l...

The Killer Instagram Strategy That Will Double Your Followers

Everyday, someone is giving you advice on how to do something better. Sometimes it’s valid and useful, and other times people just want to feel important or superior. If you’re reading this because you understand the importance of Instagram and the value it can add to your brand, awesome! If you’re still on the fence about the value of Inst...

10 ½ Facebook Tips to Grow Your Business

Recent changes in Facebook’s algorithms have made it a little more difficult for small businesses to spread and share their content. The changes were designed to prioritize content from friends and family and make it more relevant than that of businesses to reduce advertising spam. Does it affect you? Yes. Does it take away from the fact that Facebook ...

Setting Yourself Up For Success In 2019

Well defined goals for your entrepreneurial business (particularly your website) aren’t just a good business practice, they define opportunities for your success and set you on the path to it in 2019! Does your goal list look a little like this picture? Then your first goal for 2019 should be to keep reading ;) [POST IT PICTURE] Before you can set your ent...

Lead Magnet Ideas For Entrepreneurs

Are you an entrepreneur who wants to attract as many people as possible to your business? Do you want to grow your revenue? (Silly questions right?) You need lead magnets! Content that builds trust and connects you to people who are interested in what you can offer them. Lead Magnets Generate New Leads (To Put it Bluntly) A lead magnet is an offer (usually ...