How To Make A Logo For Free

Logos surround our everyday life, seriously, take a look around and see the logos around you (I can easily count 14 in my living room, from board games to the leggings I'm currently wearing). It's obvious your business needs a logo, but where do you start with one? How can you make one you're happy with, with a limited budget? Why Do You Need A Logo A log...

What's Hot Online: 2020 Marketing Trends

Digital marketing is going nowhere. Since it’s inception with a basic HTML website in the early days of the internet, it has grown to include email marketing, social media platforms, and local marketing through search results like “near me” Just like we advanced beyond building your own website from code ( hello, Wavoto! ), every year n...

What Are The Different Email Types

Email marketing is a mainstay of digital marketing. It seems to be the solid foundation every online marketing strategy needs to build upon. You could grow a consulting business purely on Instagram but backed with your email marketing. You could support your local business through regular monthly newsletters, and you could have an eCommerce store that has ...

4 Steps To Working With An Influencer

Would you rather buy a product or service after seeing a scripted advertisement orchestrated for profit, or based on the recommendations of the people you trust? What if the person recommending the product or service to you had an impeccable reputation and a large social following? What difference would that make to the level of trust you place in your p...

How To Plan Your Holiday Marketing Strategies

Have a holiday marketing strategy that will let your small business shine through the end of the year, no matter if you plan in September or get started in December. If you have just one simple marketing tactic to connect with consumers over the holidays instead of flooding your audience with endless messages and posts, you’re guaranteed to end your ...

Funnel Or Website: Which One Do You Need?

Everyone searches the internet for information in today’s day and age, but does your business really need a funnel and website for your business to grow? What Exactly Does A Website And Funnel Do For Your Business? A funnel and website provide different things for your business and your potential connections, but what benefit (and potential downside)...

How To Be Authentic Online

In a world that seems to be filled with fake news and fake lives on social media, online authenticity is what makes you stand out from the crowd and make a mark. This shift from “perfect life” to “this is what life actually looks like” has been a big part of 2019 and will only continue to influence how everyone presents themselve...

When Should You Hire A Va?

Being able to hire a VA can seem like a dream, but when do you know you're ready? We're sharing the top scenarios that will show you a virtual assistant will help your business more than hinder it. What is a VA? A VA is a virtual assistant that can either help with general tasks or is specifically trained to help with skilled business needs. They are c...

5 Apps Every Entrepreneur Needs

With literally thousands of entrepreneur apps available, there are 5 that any entrepreneur can benefit from. I’ve been working exclusively with entrepreneurs for 6 years and am an entrepreneur myself, I know a business isn’t always run from your computer, with all your resources directly at hand. This makes your phone an extension of your b...

How To Create A Webinar That Drives Action

Hands-on lessons and walkthroughs help you connect to your audience in a way that can build trust quickly. If this sounds like something your business should do - it’s time to build a webinar! Webinars allow you to share your knowledge, in real-time, with people whoa re interested in learning. They also allow you to connect your knowledge to the prod...

Marketing Funnels 101: What Are They And How To Build Your Perfect Funnel

Any entrepreneur who is growing their business has come across the term funnel, whether it's marketing funnels, sales funnels, or just funnels in general. One of the biggest mistakes I see entrepreneurs making is that they think they need a website before all else, when in reality, having marketing funnels first allows them to be in direct communication with...

Instagram Story Questions, Answered!

While Instagram Stories have been around since 2016, doesn’t mean that everyone knows how to use them or doesn’t feel like a fool for just starting now. Let me take your worries away - anytime you start using Instagram Stories is the right time! But that doesn’t mean you don’t have Instagram Story questions keeping you from co...

Getting Started On Google Analytics As A Beginner

Less than 30% of small businesses track their website analytics, making Google Analytics for beginners a necessary resource! Not only is Google Analytics free to use, but it's also incredibly robust, making it the first go-to resource for literally every business' website analytics. ( Source ) While business owners can all agree it makes sense to track a...

Summer Social Media Ideas To Get Engagement Sizzling

The worst part about online marketing (to me) is coming up with new social media ideas. I absolutely love writing incredibly long blog posts, organizing campaigns, and doing Facebook Lives, but give me a social media calendar to create and my brain goes blank! But as Wavoto's social media manager, a blank brain just won't do it! This summer, snag yo...

How to Reply To “I Don’t Have the Time Right Now”

How many times have you heard "I don't have time right now" or "Now's not a great time" and been left wondering - what next? Maybe the first few times you thought it was fine...and then you kept hearing it. Let's solve this issue for you right now. “I don’t have the time.” really means “It’s not a priorit...

6 Summer Marketing Hacks So You Can Take A Vacation

The weather is heating up, summer is just around the corner and I can feel the chill vibes making their way into my flip-flopped feet. Whether you’re looking to sink your toes into the sand or hit every rollercoaster east of the Mississippi, we all look for a little escape during the summer. But there's one issue, your business waits for no man (or wom...

Getting Started With Facebook Ads

You’ve been managing your Facebook business page for a while now, posting regularly (or trying your best to) and slowly growing your faithful following. You want to start expanding your audience reach and connect with new people - sounds like your ready for Facebook Ads! But, where do you start? Should you boost a post? Do you need an ad account? ...

20 Color Palette Ideas For Your New Business

While your business success does not come from your color palette and your branding, it does play an important role, one that many people don't take seriously when they first begin. I often see people taking two routes when it comes to the initial branding: They don't think it's important and create a lot of content that isn't cohesive and doesn't...

The Best Tools for Video Conferencing

There was a time in the not so distant past when business meetings only happened face to face, in person - crazy, I know. As technology advanced, so did a global workforce, a remote workforce and digital marketing, meaning long-distance meetings and collaborations needed a new take on the face-to-face business meeting. Fast forward to today and anyone w...

Getting Started With Newsletters: How, When, Why, and What

A well-crafted newsletter can serve many purposes to benefit your business. Similar to your blog ( you do have a blog, right? ) a newsletter is a great way to build relationships with your customers. They can be used to provide helpful information, keep connections fresh, and maintain loyalty. However, as your blog should be used to take a soft approach to p...