We can all agree that 2020 and 2021 were truly something else. But - there is some good that came out of it.
More businesses have shifted their operations online, providing more employment opportunities…
Allowing communication to be more efficient and effective…
And extending their marketing reach!
With the dramatic ‘online business’ shift we’ve seen in the past years, 2022 is looking to offer a BIG opportunity to businesses that buckle down on their digital marketing.
Not just any digital marketing…
Digital marketing that makes an impact…
Digital marketing that stands out…
And digital marketing that provides value to customers and clients.
But digital marketing is ever-evolving…
This means that staying on top of the current digital marketing trends is essential for a successful and profitable online business.
To help you grow your business in 2022, here are the top digital marketing trends predicted for 2022:
What’s Hot In 2022?
1. Mobile-first marketing campaigns
Having a website that is ‘mobile-friendly’ is more important now than ever before!
Because more people are on the internet now than ever before!
So slow websites and hard-to-read text on mobile devices just aren’t going to cut it anymore!
2. Owning your audience.
Remember when Facebook and Instagram shut down for a day and everyone panicked?
Well, the people who panicked most likely don’t own their audience...
Which means they can’t access their community unless they’re on social media.
Can you see how this could be a problem?
And this way if social media shuts down again, you’ll still be able to run your business without a hitch!
3. Consider using an influencer to grow your business.
In 2021, there were 970 million people who used social media…
As of July 2021, the number has passed 4.48 billion!
This is why we suggest you consider teaming up with social media influencers. Influencers typically have an engaged following, so they can help you spread your message online louder and farther than ever before!
You may be thinking “But I can’t afford a Kardashian!” and you would be right, but you can? You don’t need to work with influencers with millions of followers, you can work with micro-influencers.
Micro-influencers have anywhere from 10,000 - 50,000 followers, often connecting with more of a niche audience, but have a much stronger community presence. Get the targeted exposure you need with an active audience through a micro-influencer.
4. Use more than one platform.
The internet is a vast and sometimes scary place. Make sure to get more clicks and hits on your business by spreading your wings across the virtual world.
For example, diversify your social media. Or in other words, don’t be on the same platforms owned by the same company. (For Instance, Facebook owns Instagram and WhatsApp.)
Think of platforms where your content can reach further, if you’re already making videos for YouTube, share pieces of them on Instagram and TikTok as well.
5. Save time with marketing automation.
Marketing automation will make your life easier and will help you connect to your audience more.
Because with automation, you’re able to schedule emails, blogs, and social posts and make sure you never miss sharing valuable content with your audience...even if you’re on vacation.
Wavoto has a great automated marketing system to help your business run smoother and faster without any added hassles. Click here to discover more.
6. Incorporate experiential marketing
Video is a great marketing tool, but why not take your audience’s experience one step further?
Experiential marketing is using games and interactive posts to engage potential customers.
This is a great way to stand out because it’s getting harder and harder to keep your customers engaged and interested with just a picture.
What’s Not Hot in 2022?
1. General marketing messages
There is so much information on the internet that being general isn’t going to cut it.
A general message will get lost in the shuffle online, which means it’s your job to stand out!
Do yourself a favor and ditch the general marketing and get specific and real with your customers—they will appreciate it.
For instance, instead of addressing your newsletters to "everyone" be sure to include personalization, like an individual's name.
2. No planned marketing
Going into your business without a marketing plan is like going on vacation without a single reservation. Could things work out? Yeah maybe....but are you guaranteed to enjoy the trip? No way.
You will be going up against competitors who have big, elaborate plans and have the budgets to support it...
So your best bet to grow your business is to have a solid marketing plan even if it’s a simple plan. Starting with something like a once-a-month newsletter, a single list-building funnel, and regular social posts can put you leaps and bounds ahead of the competition.
3. Not putting your customers first
With more of your customers seeing marketing messages, it’s no wonder why your marketing is getting fewer views!
There’s so much competition in the online world.
So how do you stand out?
Put your customer first!
Make your customer feel appreciated and special because, in reality, they are.
They’re the ones helping you have a profitable business and it’s okay to thank them for it once in a while.
And now we’re taking our own advice and giving you a special gift for free…
To say thank you for reading this post…
We’re offering you a special promotion…
See what we did there?
What predictions do you have for digital marketing in 2022? Share your thoughts in the comments below!