How to Use Texting To Connect With More Customers and Increase Your Return On Investment

What’s the first thing you do when you get a text message? Do you pull out your phone as quickly as possible to look? Or do you ignore it? 

I don’t know about you, but whenever I get a text on my phone, I have to stop whatever I’m doing and look. (Which is why I have to hide my phone when I’m working otherwise I’d never get anything done!)

Getting a text message is a lot like passing an accident on the highway. When you see the emergency vehicles and all the flashing lights, you slow down and have to see what’s going on. 

Our curiosity takes over when we’re driving by an accident and it also takes over when we get text messages. 

So why should you care? 

Because if you understand how much power text messages have over the general population, you can use it to your advantage! 

Why Using SMS Can Increase Your Return On Investment (ROI)

According to statistics, SMS (simple text messages) open rates are as high as 98% and Americans spend an average of 5 hours on their mobile phones daily.

Based on these stats, it’s obvious that adding an SMS campaign to your marketing will help you reach more of your customers. 

And if you still don’t believe me, FindStack says “The average opening rate for SMS marketing is 98%. And People check their phones up to 160 times a day, or once every 9 minutes.” 

Based on this information, you can see why SMS is a top-performance marketing channel. In fact, there are six leading retail & e-commerce brands that use text messaging to drive results. Some say they’re increased their ROI by 25x+  by using SMS! 

Can you see how sending out texts would help you connect to more of your customers? 

To help you connect with more of your customers and improve your ROI, Wavoto offers its users SMS Text Messaging. Here’s how it works: 

How SMS Text Messaging With Wavoto Works 

Integrate automated SMS Text Messaging into your marketing and mass messaging in Wavoto with a few simple steps. While you can manage your outbound texts on Wavoto, we utilize Twilio, a global texting platform used by some of the biggest brands since 2008.

SMS is available to all Wavoto premium accounts* using one of these options:

1. Free Start

This plan is best for someone who is getting started with texting and wants to utilize it for things like reminders or occasional texts.
  • No upfront costs. You don't need to buy a phone number or put money down for future text messages
  • Use a Twilio phone number shared with other Wavoto websites.
  • Cannot receive replies from texts, but instead, customers will be shown a generic message if they text you back
  • $0.02USD charge per text, applied to your Wavoto account monthly

2. Get Your Own Number

This plan is perfect for anyone who does not currently use another texting platform and would like full control over their phone number for reminders, campaigns, and ongoing text messages. 
  • Pay a one-time upfront fee of $100USD
  • Receive your own Twilio phone number (Wavoto Support will work with you to find the best number for you).
  • Receive text replies from customers directly to your personal phone number
  • $0.02USD charge per text, applied to your Wavoto account monthly

3. Use Your Own Twilio Account

If you have been using other texting platforms, already have a phone number, and want to continue using it - this is the plan for you! You need texting for reminders, campaigns, and ongoing text messages. 

  • No upfront costs
  • Get your own Twilio phone number (or move any other texting phone number to Twilio)
  • Receive text replies from customers directly to your personal phone number
  • No additional monthly charges from Wavoto (you will receive any billing associated with your texts through your Twilio account).

How to start using SMS in your marketing

Sending out SMS to new subscribers and customers is a great way to make a good first impression and develop a strong, lasting relationship. In fact, brands like Funboy, Lovepop, Ready Set Judy, Snow Teeth Whitening, and Grinds even send out a welcome SMS sequence to their new subscribers and customers. 

Here’s an example of a welcome SMS to send:  
[Insert your brand name here]

[Name], welcome to the family! So glad you’re here :) 

Use code: WELCOME20 for 20% off your first order. 

The code’s automatically applied when you use this link: 
[insert short link]

Here are 5 more SMS examples: 

  1. Event invitation: “Join us for a live webinar on 2/1 at 2 pm.”
  2. Booking confirmation: “You’re booked! See you on 4/1 at 1:00 pm.”
  3. Appointment reminder: “You have an appointment tomorrow, 3/17 at 3:00 pm.”
  4. Billing reminder: “Your balance of $20 will be paid by card on 12/1.”
  5. Security code: “676767 is your verification code. It expires in 24 hours.”

Some other tips to keep in mind when sending out your SMS are: personalize your messages, have a real conversation, and include opt-out keywords like “Reply STOP to unsubscribe.” At Wavoto, we include the opt-out keywords already so you don't have to worry!

Ready to get started using SMS text messaging in your marketing? Sign up for your 14-day free Wavoto trial today! (No credit card required.)  

Keeping your content such as texts, newsletters, and social media posts organized is key to a successful online brand. With our free Content Calendar Template, you can manage all your content in one place! 

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