Wavoto blog

How To Plan Your Holiday Marketing Strategies

Have a holiday marketing strategy that will let your small business shine through the end of the year, no matter if you plan in September or get started in December. If you have just one simple marketing tactic to connect with consumers over the holidays instead of flooding your audience with endless messages and posts, you’re guaranteed to end your year str...

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Funnel Or Website: Which One Do You Need?

Everyone searches the internet for information in today’s day and age, but does your business really need a funnel and website for your business to grow? What Exactly Does A Website And Funnel Do For Your Business? A funnel and website provide different things for your business and your potential connections, but what benefit (and potential downside) do each...

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How To Be Authentic Online

In a world that seems to be filled with fake news and fake lives on social media, online authenticity is what makes you stand out from the crowd and make a mark. This shift from “perfect life” to “this is what life actually looks like” has been a big part of 2019 and will only continue to influence how everyone presents themselves on social media and online ...

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5 Apps Every Entrepreneur Needs

With literally thousands of entrepreneur apps available, there are 5 that any entrepreneur can benefit from.  I’ve been working exclusively with entrepreneurs for 6 years and am an entrepreneur myself, I know a business isn’t always run from your computer, with all your resources directly at hand. This makes your phone an extension of your business while you...

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How To Create A Webinar That Drives Action

Hands-on lessons and walkthroughs help you connect to your audience in a way that can build trust quickly. If this sounds like something your business should do - it’s time to build a webinar! Webinars allow you to share your knowledge, in real-time, with people whoa re interested in learning. They also allow you to connect your knowledge to the product or s...

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How To Build A Website In 8 Hours Or Less

Want to build a website but are too overwhelmed or confused as to where to start? Shelf the concerns and follow our 7 steps to building a successful website in 8 hours or less.  It will be unique, it will be on-brand, it will fulfill a purpose in your business, and it will be affordable!  1 - Work With A Website Builder (5 minutes) If you are looking to buil...

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Top Web Design Elements of 2019

Many website design elements come and go every year, meaning update after update of your website. A website full of animation may look really interesting from a design aspect, but be horrendous for users, while an extremely minimalist website is all the rage while your website visitors are left to find their answers elsewhere. But some design elements aren’t...

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Marketing Funnels 101: What Are They And How To Build Your Perfect Funnel

Any entrepreneur who is growing their business has come across the term funnel, whether it's marketing funnels, sales funnels, or just funnels in general. One of the biggest mistakes I see entrepreneurs making is that they think they need a website before all else, when in reality, having marketing funnels first allows them to be in direct communication with...

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Instagram Story Questions, Answered!

While Instagram Stories have been around since 2016, doesn’t mean that everyone knows how to use them or doesn’t feel like a fool for just starting now. Let me take your worries away - anytime you start using Instagram Stories is the right time! But that doesn’t mean you don’t have Instagram Story questions keeping you from connecting to your audience, so le...

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Getting Started On Google Analytics As A Beginner

Less than 30% of small businesses track their website analytics, making Google Analytics for beginners a necessary resource! Not only is Google Analytics free to use, but it's also incredibly robust, making it the first go-to resource for literally every business' website analytics. ( Source ) While business owners can all agree it makes sense to track analy...

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How To Make An Image Clickable On Your Website

Do you ever wonder how when you click on an image you can be taken to a new website or webpage? Wonder no more! It's as simple as a few clicks. How To Make An Image Clickable? It's as simple as 1-2-3: Have your image Copy your landing page URL Save your work As you can probably tell, there are some minor steps in-between, but when it comes down to it, it's r...

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Summer Social Media Ideas To Get Engagement Sizzling

The worst part about online marketing (to me) is coming up with new social media ideas.  I absolutely love writing incredibly long blog posts, organizing campaigns, and doing Facebook Lives, but give me a social media calendar to create and my brain goes blank! But as Wavoto's social media manager, a blank brain just won't do it! This summer, snag your copy ...

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Reuse Content To Get The Most Value Out Of It!

Stop wasting your time trying to think of how to recreate the wheel for every single piece of content you share, instead, reuse content in new ways and extend the value and reach time and time again! Online content, blog articles, YouTube videos, Instagram posts - anything you post online for your business, helps you connect to potential, new, and current cu...

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Why A One-Page Website Is All You Need

A one-page website provides your visitors with the information they need, fast, no fluff or time wasted for you or them! I get asked all the time, "What do I need on my website?" and it would be really easy, especially as a website designer, to say 10 pages and it'll cost $10,000 to create. But let's be realistic here, not every business can afford it and I ...

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How to Reply To “I Don’t Have the Time Right Now”

How many times have you heard "I don't have time right now" or "Now's not a great time" and been left wondering - what next? Maybe the first few times you thought it was fine...and then you kept hearing it. Let's solve this issue for you right now. “I don’t have the time.” really means “It’s not a priority for me.”. We’ve all heard this excuse before and we'...

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6 Summer Marketing Hacks So You Can Take A Vacation

The weather is heating up, summer is just around the corner and I can feel the chill vibes making their way into my flip-flopped feet. Whether you’re looking to sink your toes into the sand or hit every rollercoaster east of the Mississippi, we all look for a little escape during the summer. But there's one issue, your business waits for no man (or woman) to...

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Getting Started With Facebook Ads

You’ve been managing your Facebook business page for a while now, posting regularly (or trying your best to) and slowly growing your faithful following. You want to start expanding your audience reach and connect with new people - sounds like your ready for Facebook Ads! But, where do you start? Should you boost a post? Do you need an ad account? If you're g...

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20 Color Palette Ideas For Your New Business

While your business success does not come from your color palette and your branding, it does play an important role, one that many people don't take seriously when they first begin.  I often see people taking two routes when it comes to the initial branding: They don't think it's important and create a lot of content that isn't cohesive and doesn't reflect t...

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The Best Tools for Video Conferencing

There was a time in the not so distant past when business meetings only happened face to face, in person - crazy, I know. As technology advanced, so did a global workforce, a remote workforce and digital marketing, meaning long-distance meetings and collaborations needed a new take on the face-to-face business meeting.  Fast forward to today and anyone with ...

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Write A Better About Page

About Pages often are a waste of space, the biggest problem is they aren't about the customer.  Your goal is to write an engaging About Page that creates a connection with the reader and begins the relationship building process. Done correctly, your About Page is the first step towards brand loyalty. It showcases you as the expert who can take care of your c...

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