Reuse Content To Get The Most Value Out Of It!

Stop wasting your time trying to think of how to recreate the wheel for every single piece of content you share, instead, reuse content in new ways and extend the value and reach time and time again! Online content, blog articles, YouTube videos, Instagram posts - anything you post online for your business, helps you connect to potential, new, and curren...

Why A One-Page Website Is All You Need

A one-page website provides your visitors with the information they need, fast, no fluff or time wasted for you or them! I get asked all the time, "What do I need on my website?" and it would be really easy, especially as a website designer, to say 10 pages and it'll cost $10,000 to create. But let's be realistic here, not every business can afford it a...

6 Summer Marketing Hacks So You Can Take A Vacation

The weather is heating up, summer is just around the corner and I can feel the chill vibes making their way into my flip-flopped feet. Whether you’re looking to sink your toes into the sand or hit every rollercoaster east of the Mississippi, we all look for a little escape during the summer. But there's one issue, your business waits for no man (or wom...

20 Color Palette Ideas For Your New Business

While your business success does not come from your color palette and your branding, it does play an important role, one that many people don't take seriously when they first begin. I often see people taking two routes when it comes to the initial branding: They don't think it's important and create a lot of content that isn't cohesive and doesn't...

The Best Tools for Video Conferencing

There was a time in the not so distant past when business meetings only happened face to face, in person - crazy, I know. As technology advanced, so did a global workforce, a remote workforce and digital marketing, meaning long-distance meetings and collaborations needed a new take on the face-to-face business meeting. Fast forward to today and anyone w...

Write A Better About Page

About Pages often are a waste of space, the biggest problem is they aren't about the customer. Your goal is to write an engaging About Page that creates a connection with the reader and begins the relationship building process. Done correctly, your About Page is the first step towards brand loyalty. It showcases you as the expert who can take care of yo...

Getting Started With Newsletters: How, When, Why, and What

A well-crafted newsletter can serve many purposes to benefit your business. Similar to your blog ( you do have a blog, right? ) a newsletter is a great way to build relationships with your customers. They can be used to provide helpful information, keep connections fresh, and maintain loyalty. However, as your blog should be used to take a soft approach to p...

How Facebook Live Can Benefit Your Business

As if Facebook didn’t already seem to rule the digital world, in 2016 they added Facebook Live. It’s a live streaming feature that is connecting friends, companies, brands, influencers, and entrepreneurs and giving them access to each other like never before, in the now . It’s all the rage right now and it doesn’t look like its popul...

It’s Time For Spring Cleaning (Your Business)

When you're always thinking of "what's next," it can let your past work become a little stale, reinvigorate past campaigns and catch small details that have gone amiss overtime by spring cleaning your business! A fresh spring breeze flows through the office and you get a feeling of invigoration from the comfy temperatures and longer days of su...

Blogging Beyond Keywords

Blog content matters more than the keywords behind it, well, sort of. You need keywords to help your blog have the most impact possible (which we shared a few weeks ago in our article How to Use Keywords for Optimizing Blog Articles ), but they shouldn't be the number focus of your writing. A great blog is key to boosting the overall ranking of your web...

How to Use Keywords for Optimizing Blog Articles

Do you find yourself spending more time stressing about blog article keywords instead of writing high quality content? If so, then keep reading for some tips and strategies for using keywords to make your blog more visible. It seems like everywhere you look there are way too many experts with way too many conflicting theories. We’re going to high...

Find Website Design Inspiration

When it comes to technical stuff I try to surround myself with smart people who know more about the subject than I do. Designing your website has technical aspects that pros can help with, but it’s also personal in nature. What about your website design do you want to influence? What part of you, if any, will your website reflect? How do you want ...

15 Apps to Help You Manage + Grow Your Instagram

Congratulations, you set up your Instagram Business Account. Now what? There’s a lot that goes into successfully managing your Instagram account. If you want to grow your business with Instagram then you’ll need more that pretty pictures. Your Instagram account should be a living breathing marketing machine. You’ll need to consider editing...

How To Whitelist An Email

You've probably heard of "whitelisting" an email address, but never knew what it meant. Don't worry, you aren't alone. Often marketers will start by saying "whitelist this email" but don't give an explanation as to how or what that even means. Frankly, I'm ready to retire the term altogether, but since I don't get to dictate the English l...

Your New Year’s Business Resolutions: Seasonal Codeword for "Goals Not Followed Through With"

8. Be more organized 7. Save for Retirement 6. Get more customers 5. Less wasted screen time 4. Make more money 3. Spend more time with the family 2. Increase profits 1. Lower costs - Blah - Blah - Blah. New Year’s resolutions come and go as soon as the ball drops at 11:59. How many times have you been determined to whatever on January 1st and by Ja...

The Killer Instagram Strategy That Will Double Your Followers

Everyday, someone is giving you advice on how to do something better. Sometimes it’s valid and useful, and other times people just want to feel important or superior. If you’re reading this because you understand the importance of Instagram and the value it can add to your brand, awesome! If you’re still on the fence about the value of Inst...

7 Steps to a Simple Business Strategy to Start the Year Off Right

Whether you're an entrepreneur preparing to start a new business or auditing your existing situation, the thought of writing a business plan can be intimidating. In your head are thousands of thoughts of how you envision your company -- you think about the sales, marketing, costs, start-up, branding, budget, and on and on. Your business is on your mind major...

When Is It Time To Take Your Side Hustle Full Time?

It seems these days almost everybody I know is working some kind of side hustle on top of their full time gig. Some people are paying down school debt by driving for Lyft or Uber. Others are delivering groceries and walking dogs for fun money while many are side hustling just to get by. Fortunately, there’s a lot of folks out there following their pass...

How To Do SEO Keyword Research (And Why It Matters)

Are you in website/content keyword quicksand? Do you feel like you just can’t make any ground? You are not alone. You’ve done a keyword search about keyword searches so you can develop a strategy for your keywords so that when other people search your businesses they are finding your content with the right keywords and the search leads to you! WH...

Lead Magnet Ideas For Entrepreneurs

Are you an entrepreneur who wants to attract as many people as possible to your business? Do you want to grow your revenue? (Silly questions right?) You need lead magnets! Content that builds trust and connects you to people who are interested in what you can offer them. Lead Magnets Generate New Leads (To Put it Bluntly) A lead magnet is an offer (usually ...