Write A Better About Page

About Pages often are a waste of space, the biggest problem is they aren't about the customer. Your goal is to write an engaging About Page that creates a connection with the reader and begins the relationship building process. Done correctly, your About Page is the first step towards brand loyalty. It showcases you as the expert who can take care of yo...

Getting Started With Newsletters: How, When, Why, and What

A well-crafted newsletter can serve many purposes to benefit your business. Similar to your blog ( you do have a blog, right? ) a newsletter is a great way to build relationships with your customers. They can be used to provide helpful information, keep connections fresh, and maintain loyalty. However, as your blog should be used to take a soft approach to p...

How Facebook Live Can Benefit Your Business

As if Facebook didn’t already seem to rule the digital world, in 2016 they added Facebook Live. It’s a live streaming feature that is connecting friends, companies, brands, influencers, and entrepreneurs and giving them access to each other like never before, in the now . It’s all the rage right now and it doesn’t look like its popul...

Blogging Beyond Keywords

Blog content matters more than the keywords behind it, well, sort of. You need keywords to help your blog have the most impact possible (which we shared a few weeks ago in our article How to Use Keywords for Optimizing Blog Articles ), but they shouldn't be the number focus of your writing. A great blog is key to boosting the overall ranking of your web...

How to Use Keywords for Optimizing Blog Articles

Do you find yourself spending more time stressing about blog article keywords instead of writing high quality content? If so, then keep reading for some tips and strategies for using keywords to make your blog more visible. It seems like everywhere you look there are way too many experts with way too many conflicting theories. We’re going to high...

Find Website Design Inspiration

When it comes to technical stuff I try to surround myself with smart people who know more about the subject than I do. Designing your website has technical aspects that pros can help with, but it’s also personal in nature. What about your website design do you want to influence? What part of you, if any, will your website reflect? How do you want ...

15 Apps to Help You Manage + Grow Your Instagram

Congratulations, you set up your Instagram Business Account. Now what? There’s a lot that goes into successfully managing your Instagram account. If you want to grow your business with Instagram then you’ll need more that pretty pictures. Your Instagram account should be a living breathing marketing machine. You’ll need to consider editing...

How To Whitelist An Email

You've probably heard of "whitelisting" an email address, but never knew what it meant. Don't worry, you aren't alone. Often marketers will start by saying "whitelist this email" but don't give an explanation as to how or what that even means. Frankly, I'm ready to retire the term altogether, but since I don't get to dictate the English l...

Your New Year’s Business Resolutions: Seasonal Codeword for "Goals Not Followed Through With"

8. Be more organized 7. Save for Retirement 6. Get more customers 5. Less wasted screen time 4. Make more money 3. Spend more time with the family 2. Increase profits 1. Lower costs - Blah - Blah - Blah. New Year’s resolutions come and go as soon as the ball drops at 11:59. How many times have you been determined to whatever on January 1st and by Ja...

The Killer Instagram Strategy That Will Double Your Followers

Everyday, someone is giving you advice on how to do something better. Sometimes it’s valid and useful, and other times people just want to feel important or superior. If you’re reading this because you understand the importance of Instagram and the value it can add to your brand, awesome! If you’re still on the fence about the value of Inst...

7 Steps to a Simple Business Strategy to Start the Year Off Right

Whether you're an entrepreneur preparing to start a new business or auditing your existing situation, the thought of writing a business plan can be intimidating. In your head are thousands of thoughts of how you envision your company -- you think about the sales, marketing, costs, start-up, branding, budget, and on and on. Your business is on your mind major...

When Is It Time To Take Your Side Hustle Full Time?

It seems these days almost everybody I know is working some kind of side hustle on top of their full time gig. Some people are paying down school debt by driving for Lyft or Uber. Others are delivering groceries and walking dogs for fun money while many are side hustling just to get by. Fortunately, there’s a lot of folks out there following their pass...

How To Do SEO Keyword Research (And Why It Matters)

Are you in website/content keyword quicksand? Do you feel like you just can’t make any ground? You are not alone. You’ve done a keyword search about keyword searches so you can develop a strategy for your keywords so that when other people search your businesses they are finding your content with the right keywords and the search leads to you! WH...

Lead Magnet Ideas For Entrepreneurs

Are you an entrepreneur who wants to attract as many people as possible to your business? Do you want to grow your revenue? (Silly questions right?) You need lead magnets! Content that builds trust and connects you to people who are interested in what you can offer them. Lead Magnets Generate New Leads (To Put it Bluntly) A lead magnet is an offer (usually ...

Finding Your Niche Isn't Just Good Business, It Lets You Thrive

When starting your business it's really easy to say "My product/service can be used by everyone - so I should tell everyone about it" and then spend all your time, money, and effort trying to reach an ocean of potential customers instead of fishing in a pond. This is where having a niche, a target audience, an avatar, customer profile - whatever you want to ...

What is "Going live"?

There are a lot of things about building a website that can be confusing for network marketers and business builders alike, but that shouldn't hold you back from one of the most exciting parts of bringing your business online - taking your website live! But what if the phrase "take your website live" doesn't make sense to you? We've got you covered! In an ...

How to Tackle BOGO Deals for Your Network Marketing Business

BOGO deals are a fantastic way to connect with new customers and reach a broader audience because who doesn't love a good sale? In fact, 93% of shoppers have taken advantage of buy one, get one free sale, so it's safe to say almost everyone loves a buy one get one free sale. But as a network marketer, you don't always get a heads up as to when these sales ...

Conference On The Go: Making Business A Pleasure

Leadership and marketing conferences can work wonders for your business and your entrepreneurial spirit, but you don't always have the time or money to make it to them, so we're putting together a conference on the go for you to "attend" whenever you like! This conference on the go consists of a mix of podcasts and TED talks all focused on one common theme ...

How To Create GDPR Compliant Opt-ins [+ Free Resource]

While 3 Step Solutions is compliant to the new GDPR regulation going into effect on May 25th, you are responsible to make sure your business is and the majority of on-going regulations revolve around GDPR compliant opt-ins. What is GDPR & Why Does It Matter? GDPR is the General Data Protection Regulation of the European Union. It is the most importa...

Where To Find Great Images (For Free)

**Updated 1/25/2019** Great images can make or break a website, but they can also be a costly piece of your website design. Ideally, you want high-resolution images of yourself and your product or brand front and center, helping your website visitors connect with you right from the start. But what if you don't have ready access to a photographer or stock p...