We’re always looking to delight our users at Wavoto, from big announcements like Funnel Builder this year, all the way to tiny updates, like being able to choose how frequently your website saves. In the past 5 months, we’ve done tons of tiny little updates all across the platform to make your experience on Wavoto as easy and as enjoyable as possible (becaus...

Email marketing is a mainstay of digital marketing. It seems to be the solid foundation every online marketing strategy needs to build upon.  You could grow a consulting business purely on Instagram but backed with your email marketing. You could support your local business through regular monthly newsletters, and you could have an eCommerce store that has a...

Would you rather buy a product or service after seeing a scripted advertisement orchestrated for profit, or based on the recommendations of the people you trust? What if the person recommending the product or service to you had an impeccable reputation and a large social following? What difference would that make to the level of trust you place in your purch...

There are a lot of factors that go into a great website, but just one mistake can have people walking away from a website without a second thought. So what can you do? I’ve put together a list of the top website mistakes that will have people leaving without a second thought. Go from worst website to top-performing by making sure your website avoids these: B...

Have a holiday marketing strategy that will let your small business shine through the end of the year, no matter if you plan in September or get started in December. If you have just one simple marketing tactic to connect with consumers over the holidays instead of flooding your audience with endless messages and posts, you’re guaranteed to end your year str...

Everyone searches the internet for information in today’s day and age, but does your business really need a funnel and website for your business to grow? What Exactly Does A Website And Funnel Do For Your Business? A funnel and website provide different things for your business and your potential connections, but what benefit (and potential downside) do each...

In a world that seems to be filled with fake news and fake lives on social media, online authenticity is what makes you stand out from the crowd and make a mark. This shift from “perfect life” to “this is what life actually looks like” has been a big part of 2019 and will only continue to influence how everyone presents themselves on social media and online ...

Being able to hire a VA can seem like a dream, but when do you know you're ready? We're sharing the top scenarios that will show you a virtual assistant will help your business more than hinder it. What is a VA? A VA is a virtual assistant that can either help with general tasks or is specifically trained to help with skilled business needs. They are called ...

With literally thousands of entrepreneur apps available, there are 5 that any entrepreneur can benefit from.  I’ve been working exclusively with entrepreneurs for 6 years and am an entrepreneur myself, I know a business isn’t always run from your computer, with all your resources directly at hand. This makes your phone an extension of your business while you...

Hands-on lessons and walkthroughs help you connect to your audience in a way that can build trust quickly. If this sounds like something your business should do - it’s time to build a webinar! Webinars allow you to share your knowledge, in real-time, with people whoa re interested in learning. They also allow you to connect your knowledge to the product or s...

Want to build a website but are too overwhelmed or confused as to where to start? Shelf the concerns and follow our 7 steps to building a successful website in 8 hours or less.  It will be unique, it will be on-brand, it will fulfill a purpose in your business, and it will be affordable!  1 - Work With A Website Builder (5 minutes) If you are looking to buil...

Many website design elements come and go every year, meaning update after update of your website. A website full of animation may look really interesting from a design aspect, but be horrendous for users, while an extremely minimalist website is all the rage while your website visitors are left to find their answers elsewhere. But some design elements aren’t...

Any entrepreneur who is growing their business has come across the term funnel, whether it's marketing funnels, sales funnels, or just funnels in general. One of the biggest mistakes I see entrepreneurs making is that they think they need a website before all else, when in reality, having marketing funnels first allows them to be in direct communication with...

While Instagram Stories have been around since 2016, doesn’t mean that everyone knows how to use them or doesn’t feel like a fool for just starting now. Let me take your worries away - anytime you start using Instagram Stories is the right time! But that doesn’t mean you don’t have Instagram Story questions keeping you from connecting to your audience, so le...

Less than 30% of small businesses track their website analytics, making Google Analytics for beginners a necessary resource! Not only is Google Analytics free to use, but it's also incredibly robust, making it the first go-to resource for literally every business' website analytics. ( Source ) While business owners can all agree it makes sense to track analy...

Do you ever wonder how when you click on an image you can be taken to a new website or webpage? Wonder no more! It's as simple as a few clicks. How To Make An Image Clickable? It's as simple as 1-2-3: Have your image Copy your landing page URL Save your work As you can probably tell, there are some minor steps in-between, but when it comes down to it, it's r...

The worst part about online marketing (to me) is coming up with new social media ideas.  I absolutely love writing incredibly long blog posts, organizing campaigns, and doing Facebook Lives, but give me a social media calendar to create and my brain goes blank! But as Wavoto's social media manager, a blank brain just won't do it! This summer, snag your copy ...

Stop wasting your time trying to think of how to recreate the wheel for every single piece of content you share, instead, reuse content in new ways and extend the value and reach time and time again! Online content, blog articles, YouTube videos, Instagram posts - anything you post online for your business, helps you connect to potential, new, and current cu...

A one-page website provides your visitors with the information they need, fast, no fluff or time wasted for you or them! I get asked all the time, "What do I need on my website?" and it would be really easy, especially as a website designer, to say 10 pages and it'll cost $10,000 to create. But let's be realistic here, not every business can afford it and I ...

The past three months we had one major change ( hello Wavoto! ) but we want to share some of the smaller updates we've released to make your experience here a better one! Every month, week, and day our development team is working on minor bugs, feature improvements, and altogether new features and tools (it's so hard to keep these last ones secret). We love ...