A one-page website provides your visitors with the information they need, fast, no fluff or time wasted for you or them!
I get asked all the time, "What do I need on my website?" and it would be really easy, especially as a website designer, to say 10 pages and it'll cost $10,000 to create. But let's be realistic here, not every business can afford it and I don't believe every business needs that!
What you truly need on your website are only the things that will immediately build trust with your audience and get you to your business goal the fastest. It's this same reasoning that allows some people to create just a single funnel, a course, or product, and have their business goals explode.
Having a singular focus and targetted message allows you to go from one-to-one sales to thousands with one webpage - who doesn't want that?
Not convinced yet? I have 3 solid reasons why a one-page website is the best option for your business getting started (or jumpstarted) online.
Get Online Fast
Don't get lost in the weeds of every detail your avatar needs to know, stick to the one thing you know your avatar needs to cross the barrier of access.
Let's set the marketing jargon in that sentence aside (avatar, barrier of access...) - what struggle/issue/problem does your product solve for your potential customer? What's their biggest reason to not buy your product?
Answering those two things on a one-page website is all you need to get started.
Let's say you're a nutritionist looking to book new clients. You specifically are looking for women ages 25-45 in St. Louis County, who you can meet in person and are struggling with losing weight or maintaining weight. You aren't sure if you want to work with athletes, but are open to the idea, you're not sure how that factors into your website.
The biggest reason someone wouldn't want to work with you is the price and not knowing how their nutrition can factor into their family or relationship.
This nutritionist's website would want to focus on talking to women in the St. Louis area frustrated with their weight and looking for an affordable, personalized meal plan that allows freedom and flexibility in their life. It will show success and counteract doubts by showcasing at least one testimonial, laying out the simple steps to a customized success plan, and showing how working with a nutritionist actually helps them save money in the course of one year. Each of these elements will be paired with a call-to-action to book their first appointment!
I want to schedule my appointment with this nutritionist and I don't even live in the area!
Be Hyper Focused On Your Goal
I'm sure you've seen online somewhere that "content is king" and it really is - but not when it's distracting your website visitors from helping you reach your goal!
You've narrowed down your potential customer's pain points and concerns, now make sure everything on your one-page website speaks to these two items and drives to your end goal. Don't bring up distractions where you may want to expand later.
A perfect example of this is writing a little "About You" section on your one-page website. Take a look at these two examples, which one seems more compelling for a one-page website selling a "Become a Watercolor Pro" course:
Both options share where the love of watercolors came from, but one speaks to the website visitor while the other is very center or "me" focused. You can see how even in something simple, an "About Me" section, you can lose the focus of the goal - connecting with website visitors and driving to buy the course.
Direct Your Website Visitor
Just like a one-page website helps you keep focus on your goal, it helps you direct your website visitor to act on your goal. By having one driving message, you make it very easy for a website visitor to click on your call-to-action and fulfill the entire purpose of your website.
Take a look at this example of a one-page website framework (I apologize to whoever created this, I do not remember where I grabbed this image from, I've just had it sitting on my desktop for months because it's a flawless exampled!):
I love this framework because every single piece (or "module") on this page is actions passed. Shop, sign-up, buy, join, learn, follow, find - always guiding your website visitor to make an action, asking and presenting the idea in a slightly different way every time.
Often, we like to think "If I present all the information to a potential-customer then they will want to act!" when the reality is "If I guide my website visitor to make an action, I can present all the information they need along the way." It's just like a conversation you would have with someone in person, where you naturally guide to make a better connection or to a sale, but you're pre-empting what the website visitor will ask.
Sound complicated? It's not, and here's why:
You already know the conversation you need to have with a website visitor, you already know what your potential customer struggles with and what their concerns will be, that's the conversation you need to have with them on your website!
A new website does not need to be 10 pages, it does not need to cost thousands of dollars, and it doesn't need a professional website designer in order to help you reach your online business goals quickly! Just follow the three reasons why a one-page website is perfect for you, above, and you'll be on your way!
Now's the time to hyperfocus your business and get started with your one-page website - and you can do it all in less than 10 hours! Wavoto's 14-day Jumpstart takes you from no online presence to a launched website by following a few simple steps to create your own one-page website. Get started on Wavoto for free today!