While your business success does not come from your color palette and your branding, it does play an important role, one that many people don't take seriously when they first begin.
I often see people taking two routes when it comes to the initial branding:
- They don't think it's important and create a lot of content that isn't cohesive and doesn't reflect their brand mission.
- They think it's incredibly important and that they either don't have the skill set to create their own branding package or they can't afford an expert to do it for them.
I don't know about you, but I don't like living in a world where people are constantly being put into two different categories, so we're going to break the mold and find the perfect color palette for your business and brand!
Why Your Color Palette Matters
Your brand is the personality and front of your business. Just like you dress yourself in the morning, your brand is dressing your business. A helpful tip when figuring out your brand is thinking of it as a person.
- What's this person's favorite color?
- What clothes do they love wearing?
- What food do they eat?
- What do they do on the weekend?
These may seem like silly questions when you just want something concrete you can use for your business, but you don't want to look back on your brand 5 years from now and think of it like those embarrassing middle school pictures you have tucked away somewhere.
By spending a little bit of time now, figuring out your brand - specifically your color palette - you create a foundation for your business to not only grow, but flourish.
How To Figure Out Your Brand's Colors
There are many different ways to figure out what your brand's colors should be. There are theories on how colors make people feel, what they represent, and what message they express to people.
I'm not going to cover any of that.
I love to deep dive into the minutia of branding, but when it comes to small businesses, specifically entrepreneurs, I actually find it's more important to focus on the colors that resonate with you because it will be easier to incorporate them across your branding.
Take a look at how Letterfolk
, one of my favorite online brands, has consistent branding from their website to social media:
They create an online presence that is so cohesive, it doesn't matter where you see their images - you know it's Letterfolk!
So how can you do this?
I recommend starting a Pinterest board where you post your brands personality (like what I mentioned above). Check out how we created "Brand Mood Boards" for 6 different styles over on our Pinterest
In your board, you'll notice common themes of colors and styles you can pull together to create your brand. If you are struggling to find common colors, our 20 different color palettes are your answer!
20 Color Palettes For Your New Brand
Choose one of these 20 color palettes to use for your new brand, Whether you keep these specific colors, or change the shades ever so slightly - these 20 palettes are here to get you started!
Modern/Minimalism Color Palettes
Saturated/Industrial Color Palettes
Feminine/Floral Color Palettes
Quirky/Fun Color Palettes
Which one is your favorite? Let us know in the comments and share your finalized brand in our community Online Entrepreneur!