As if Facebook didn’t already seem to rule the digital world, in 2016 they added Facebook Live. It’s a live streaming feature that is connecting friends, companies, brands, influencers, and entrepreneurs and giving them access to each other like never before, in the now. It’s all the rage right now and it doesn’t look like its popularity is going to slow.
Facebook Lives are fun, super easy, and can be highly effective for marketing your business.
We're going to show you how Facebook Live can be used to increase the awareness of your brand and how it can be used to develop connections and relationships with existing and potential clients/customers.
Before we get into the good stuff, let’s cover the basics. I could copy and paste the entire Facebook screen and explain the process but thousands of other blogs beat me to it. I’d rather focus on the meaty stuff than give you fluff and filler. I’ll sum it up nice and quick for you, if you need a little more detail just go right to the source on Facebook Live
Click one of these buttons; start a “live video” or “live video”
Create an attention-grabbing headline and a short enticing introduction
Get yourself situated (get the spinach out of your teeth)
End your live with a call to action
Post your live after it's aired
In a nutshell, it’s really that simple. As we move ahead we’ll elaborate on a few of the steps for you.
Why Use Facebook Live For Your Business?
Live streaming isn’t just trendy and cool, it’s a very effective marketing tool. People get very attached to live events, they feel as though they are a part of what is happening because well, they are.
Being live with your audience gives you an opportunity to share knowledge and give helpful information without being a pushy salesperson. The point is to develop relationships through personal interaction.
You can showcase your involvement with a special project or event, “behind the scenes” videos are very popular. Be the one to break the story about important industry news. Facebook Live videos give you an opportunity to put a personality, a face, and a friendship on your brand or business. Consumers want to know who the people are that run the companies they give their hard earned money to - they want to know how they operate.
Now that you’ve decided that this is for you, here are some suggestions for…
How to Host a Facebook Live Video for Maximum Effect
Pause - Before you press start:
Some of the videos you might see are wild and whimsical and everyone is all over the place. That’s great for friends sharing but your building a business. We’re not saying don’t have fun but there are some things that require your serious attention.
Action - Recording In Progress
The live shows you watch on television have prepared an awful lot before going on the air. They’ve advertised (spread the word), they’ve placed cameras and microphones everywhere necessary and they’ve tripled checked their effectiveness. Live TV is very planned. Here are a few things to keep in mind while you're rolling:
Interact with others.
Roll with the punches.
Ask for what you want.
Don't make it too short
Allow at least 5 minutes to get people to join. That doesn't mean don't get into your planned content within those first five, but don't rush through it!
Get more value to your viewers by creating a live that is at least 10 minutes long.
Cut - Let’s Wrap It Up
Congratulations! Now you can Facebook Live with confidence. The fun part of producing the video is over and now there’s a little work left to do.
Post your video.
This video is now part of your marketing arsenal. Get it out there in front of people and continue to interact with your new viewers. You can boost it just like a normal post if you want a push into the public. As the views grow the more analytics there’ll be for you to research, just head to the insights tab.
Have fun, experiment, and be original. Facebook Live is an excellent way for you to give your brand a boost with original and engaging content. Check out the #replay of a Facebook Live below!
The more you do the better they’ll get so keep at it. If you ask your viewers for topic ideas and create a regular schedule that people can count on you’ll be amazed how your audience will grow.
Smile! You’re on camera.