Write A Better About Page

About Pages often are a waste of space, the biggest problem is they aren't about the customer. Your goal is to write an engaging About Page that creates a connection with the reader and begins the relationship building process. Done correctly, your About Page is the first step towards brand loyalty. It showcases you as the expert who can take care of yo...

Getting Started With Newsletters: How, When, Why, and What

A well-crafted newsletter can serve many purposes to benefit your business. Similar to your blog ( you do have a blog, right? ) a newsletter is a great way to build relationships with your customers. They can be used to provide helpful information, keep connections fresh, and maintain loyalty. However, as your blog should be used to take a soft approach to p...

Introducing Wavoto!

Building a business online just became easier with the introduction of Wavoto, which provides all the tools you need to bring your business to life. We've been hard at work since 2015 to turn the overwhelming task of growing your entrepreneurial business online, into a reality. Beginning with 3 Step Solutions, we worked hard to bring a...

How Facebook Live Can Benefit Your Business

As if Facebook didn’t already seem to rule the digital world, in 2016 they added Facebook Live. It’s a live streaming feature that is connecting friends, companies, brands, influencers, and entrepreneurs and giving them access to each other like never before, in the now . It’s all the rage right now and it doesn’t look like its popul...

Blogging Beyond Keywords

Blog content matters more than the keywords behind it, well, sort of. You need keywords to help your blog have the most impact possible (which we shared a few weeks ago in our article How to Use Keywords for Optimizing Blog Articles ), but they shouldn't be the number focus of your writing. A great blog is key to boosting the overall ranking of your web...

5 Ways You Can Improve Your Sales Funnel

The hardest part of running a business is attracting new customers and keeping them around for the long-run. But this doesn’t have to be the case. If you have a well-oiled sales funnel that pushes potential buyers through the sales process without them even realizing it, attracting new customers can actually be easy (and fun). According to research by Sa...

What Is A Facebook Pixel

You've heard "facebook pixel" mentioned by gurus, experts, and your favorite marketing influencer...but don't know what it means and why you should care about it. Let's end that confusion. Facebook pixel is not a sequel to a funny Adam Sandler movie. a new phone made to compete with Google. Facebook pixel is a no-brainer Would you like to ...

Top Tips For Starting A Successful Youtube Channel

You’ve been working hard to spread awareness of your brand and build relationships with your customers. Now it’s time for the next step, a Youtube channel of your own. I know, you thought a great looking website, Google Ads, Facebook, Instagram account, and Twitter were enough, here comes the undeniable stats about the importance of Youtube videos. If y...

How to Use Keywords for Optimizing Blog Articles

Do you find yourself spending more time stressing about blog article keywords instead of writing high quality content? If so, then keep reading for some tips and strategies for using keywords to make your blog more visible. It seems like everywhere you look there are way too many experts with way too many conflicting theories. We’re going to high...

Find Website Design Inspiration

When it comes to technical stuff I try to surround myself with smart people who know more about the subject than I do. Designing your website has technical aspects that pros can help with, but it’s also personal in nature. What about your website design do you want to influence? What part of you, if any, will your website reflect? How do you want ...

Better Email Organization Starts Here - Platform Updates

We have an amazing development team that makes our entire platform possible, but not everything they do gets noticed. While we're always working on some major projects (which I'm not going to give away here), there are some little things that pop-up throughout the months that we think you'd love to hear about. We're going to start sharing our favorite littl...

What is an Autoresponder?

We’ve all seen this before, “ I will be out of the office until February 15th. In case of an emergency please contact… ” or “ This message is undeliverable… ” This is an autoresponder at its most basic level. An autoresponder, also known as automated email, can be a highly effective marketing strategy. The idea behind an autoresponder is to automatically se...

15 Apps to Help You Manage + Grow Your Instagram

Congratulations, you set up your Instagram Business Account. Now what? There’s a lot that goes into successfully managing your Instagram account. If you want to grow your business with Instagram then you’ll need more that pretty pictures. Your Instagram account should be a living breathing marketing machine. You’ll need to consider editing...

How To Whitelist An Email

You've probably heard of "whitelisting" an email address, but never knew what it meant. Don't worry, you aren't alone. Often marketers will start by saying "whitelist this email" but don't give an explanation as to how or what that even means. Frankly, I'm ready to retire the term altogether, but since I don't get to dictate the English l...

8 Reasons Why Your MLM Needs a Website

Your MLM business most likely has a home site (your parent company’s platform for selling and recruiting) and it gets the job done, but it isn't the easiest to use or for you to allow people to navigate on their own and see a sale come from it. There is 100% profits being left on the proverbial table when you only use your home site for selling and recruiti...

Your New Year’s Business Resolutions: Seasonal Codeword for "Goals Not Followed Through With"

8. Be more organized 7. Save for Retirement 6. Get more customers 5. Less wasted screen time 4. Make more money 3. Spend more time with the family 2. Increase profits 1. Lower costs - Blah - Blah - Blah. New Year’s resolutions come and go as soon as the ball drops at 11:59. How many times have you been determined to whatever on January 1st and by Ja...

The Killer Instagram Strategy That Will Double Your Followers

Everyday, someone is giving you advice on how to do something better. Sometimes it’s valid and useful, and other times people just want to feel important or superior. If you’re reading this because you understand the importance of Instagram and the value it can add to your brand, awesome! If you’re still on the fence about the value of Inst...

7 Steps to a Simple Business Strategy to Start the Year Off Right

Whether you're an entrepreneur preparing to start a new business or auditing your existing situation, the thought of writing a business plan can be intimidating. In your head are thousands of thoughts of how you envision your company -- you think about the sales, marketing, costs, start-up, branding, budget, and on and on. Your business is on your mind major...

When Is It Time To Take Your Side Hustle Full Time?

It seems these days almost everybody I know is working some kind of side hustle on top of their full time gig. Some people are paying down school debt by driving for Lyft or Uber. Others are delivering groceries and walking dogs for fun money while many are side hustling just to get by. Fortunately, there’s a lot of folks out there following their pass...

What is Evergreen Content

You’ve been studying and researching all these important topics to give your business the edge over your competitors; keywords, SEO, sales funnels, and landing pages. And now, ‘evergreen content’ shows up on your radar. What exactly is it? What comes to mind when you think of an evergreen tree? They are green like the revenue you want, yes...